Loss aversion refers to the best-documented psychological phenomenon wherein people suffer from loss much more than they enjoy a similar-sized gain. The pain of losing $100 hurts much more than the pleasure of gaining $100.
Loss aversion refers to the best-documented psychological phenomenon wherein people suffer from loss much more than they enjoy a similar-sized gain. The pain of losing $100 hurts much more than the pleasure of gaining $100.
Loss aversion refers to the best-documented psychological phenomenon wherein people suffer from loss much more than they enjoy a similar-sized gain. The pain of losing $100 hurts much more than the pleasure of gaining $100.
Log in to comment or register here.